DesignLSM

Our History

DesignLSM is a multi-disciplinary creative studio, rooted deep within the hospitality industry. Since our inception in 1988, we've built our reputation on a foundation of passion, expertise, and a commitment to crafting unparalleled experiences. Our journey began with the vision of Steve LaBouchardiere and Simon McCarthy to establish a studio that would revolutionize the way hospitality spaces were conceived and realised. Their dedication to creativity and innovation has been the guiding principle behind every project we undertake. Over the years, DesignLSM has flourished, expanding our team and our reach, with a head office proudly located in the UK and additional satellite studios in the vibrant hubs of Dubai and Europe.

Driving Innovation in Hospitality

Our name is synonymous with transformative concepts that elevate the hospitality experience. We believe in creating spaces that are not merely aesthetically pleasing but are strategically designed to engage guests on an emotional level while ensuring operational efficiency and commercial success. This approach is reflected in our diverse portfolio, which showcases our ability to cater to a wide range of clients, from individual restauranteurs to prestigious global brands.

We take pride in our collaborative approach, working closely with our clients to understand their vision and translate it into tangible realities. Our team of seasoned strategists, brand experts, architects, and interior designers possesses an encyclopaedic knowledge of the hospitality industry and a keen eye for detail. We go beyond surface aesthetics, delving into the heart of your brand to curate impactful narratives that resonate with your target audience.

A Multi-Faceted Approach

At DesignLSM, we offer a comprehensive suite of services designed to cater to every facet of the hospitality project lifecycle:

• Strategy: Our strategic team acts as your trusted advisors, crafting bespoke strategies that encompass brand positioning, market analysis, and financial projections.

• Branding: We believe a strong brand is the cornerstone of success. We develop distinctive brand identities that encompass visual language, brand narratives, and customer experiences, ensuring your brand stands out in a crowded marketplace.
• Architecture: Whether it's a revitalization of an existing space or the construction of a new landmark, our architectural team brings your vision to life with functional, innovative designs that respect both the site and the brand's identity.
• Interior Design: We curate interior environments that are as captivating as they are functional. From space planning and material selection to lighting and furniture design, we create immersive experiences that delight guests and enhance the overall brand message.

A Legacy of Excellence

Over three decades, DesignLSM has earned an enviable reputation for delivering projects of the highest calibre. Our commitment to excellence has been recognised through numerous accolades and awards, cementing our position as a leading force in the global hospitality industry.

Our story is a testament to our unwavering dedication to our clients, our team, and the transformative power of design. We are driven by a passion to create spaces that inspire, engage, and leave a lasting impression.