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Transform Your Space, Transform Your Life. at Direct Furniture

About Our Company

Furl boasts over 16 years of experience in designing and manufacturing innovative storage solutions for contemporary homes. We are a passionate team driven by a desire to reimagine furniture, prioritizing functionality and aesthetics to create beautiful and usable spaces.

Our Mission

Our mission is to inspire and empower homeowners to maximize their living spaces with furniture that seamlessly blends practicality and elegance. We believe in crafting meticulously designed pieces that enhance your home and seamlessly integrate into your lifestyle.

What Sets Us Apart?

  • British Engineering: We pride ourselves on designing and manufacturing all our products in the UK, ensuring meticulous attention to detail and unparalleled quality.
  • Innovative Solutions: Our engineers and designers constantly innovate to deliver functional and stylish storage solutions that reimagine traditional furniture.
  • Customizable Options: From vibrant fabrics to personalized sizes and finishes, you have complete control over the look and feel of your perfect Furl piece.
  • Exceptional Customer Service: Our dedicated team is always ready to offer personalized guidance and support throughout the process, from choosing the right product to seamless delivery and assembly.

Our Expertise

Furl offers a diverse range of storage solutions to transform your home:

  • Storage Beds: Extendable beds with spacious compartments perfect for bedrooms and guest rooms.
  • Sofa Beds: Versatile and stylish pieces that transition seamlessly between seating and sleeping configurations.
  • Wooden Storage Beds: Elegant and sturdy beds with ample storage space beneath the mattress.
  • Sofas with Storage: Stylish and functional sofas that hide additional storage space beneath the seat.
  • Clever Tables: Expandable dining and work tables that maximize your space when not in use.

Experience the Furl Difference

Visit one of our three London showrooms to witness the quality and craftsmanship firsthand. Our passionate team is eager to guide you through our diverse products and help you find the perfect solution for your needs.

Reviews (123)
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Positive: The staff at the showroom were found to be helpful and patient, with some customers having excellent experiences with specific staff members.
Negative: There were issues with delivery, customer service, and product quality, leading to negative experiences for some customers.

Positive Experiences

  • Monika, a staff member, was praised for her excellent customer service, being patient and helpful in explaining options and finding the best solution for the customer's space and dimensions.
  • The staff at the showroom were found to be very helpful and patient, with a wide range of comfortable mattress options.
  • A customer was impressed with the colour and fabric of their sofa, and found it to be of great quality.

Negative Experiences

  • A customer had a poor experience with David, who seemed uninterested and unhelpful after the sale was made, and failed to respond to emails and calls.
  • There were issues with delivery, including miscommunication, long wait times, and difficulties with installation.
  • A customer was disappointed with the quality of the sofa bed, finding it to be uncomfortable and not as described, with issues with the leather fabric, feet, and mechanisms.

Common Issues

  • Issues with delivery and installation, including miscommunication and long wait times.
  • Problems with customer service, including unresponsive staff and difficulties in getting help.
  • Discrepancies between product descriptions and actual quality.